Screenshots of the Pro demo stores, Oct 19, 2026. Product photos on the demo stores are AI-generated.
Hullara Editorial
Hullara Editorial is a Shopify theme with engraving on the product page: a text field for the engraving or a monogram, counted to your limit and previewed as it is typed, that travels with the cart line to checkout and the order — no personalisation app. It is a dark, quiet storefront for jewellery, watches and leather goods; Pro adds a wishlist.
Hullara Editorial
Founder price until Dec 31, 2026, then $199.
Buy lifetimeSubscribe $19/monthMonthly is a rental: if it lapses, your storefront shows a licence notice until you renew. A lifetime licence never does.
Hullara Editorial Pro
Hullara Editorial, plus a wishlist for the pieces a shopper comes back for.
Founder price until Dec 31, 2026, then $349.
Buy lifetimeSubscribe $30/monthMonthly is a rental: if it lapses, your storefront shows a licence notice until you renew. A lifetime licence never does.
Store password: 123
Founding merchants. Our first 20 stores get the theme set up with them by its developer, free.
Apply for a founding place30 days
Try it on your own store before you commit
- Upload the zip as an unpublished theme. Your live storefront does not change.
- Preview it with your own products, your own copy, on your own phone.
- Publish only once you have decided. If it is not right, email us within 30 days and we refund you in full.
- Instant download after payment
- Updates that keep your customisations — currently v0.4.2
- One live store; the key activates on up to 3, for staging and a move
- 20 kinds of app built in — no subscription for any of them
- No licence server between your shop and your customers: every failure means fully licensed
- axe at WCAG 2.1 AA, zero serious violations, and the whole purchase path works from the keyboard
Hullara Editorial is a Shopify theme for a shop that sells a few high-priced pieces — jewellery, watches, leather goods — and wants each one to have the page to itself. Engraving is a field on the product page with a character count and a live preview of the words, and a piece made in several finishes can show them as swatches that are products of their own. Underneath it is the core Hullara Apparel runs on: the same product page, filtering, search and cart drawer.
See it moving
What Hullara Editorial Pro adds over this edition
21 sections and blocks that come only with Pro, each shown below as it renders on the demo store.
All 21, as they render
Age gatesection Bundle dealsection Cart upsellsection Collection linkssection Comparison slidersection Comparison tablesection Content tabssection Countdown barsection Logos and quotes from the publications that wrote about your shop, in a row under your hero. You add each one in the theme editor, so it shows only the coverage you really have.
Press coveragesection Promo popupsection Recently viewedsection Shoppable imagesection Wishlistsection Product complementaryblock Product countdownblock Product discount codeblock Says how a garment or a shoe fits against the size a shopper usually wears — runs small, true to size, runs large — read from a product metafield. Built for clothing and footwear, so it is shown on the Apparel demo.
Product fitblock Product notify meblock Product quantity breaksblock Product tabsblock Product wishlistblock
Run promotions with real deadlines
- Countdown barsection
A site-wide band counting down to a date you set. When the deadline passes it renders nothing at all, rather than surviving as an empty coloured stripe.
- Product countdownblock
The same deadline on the product page, from the same snippet — so an expired offer disappears in both places or neither.
- Product discount codeblock
A code the shopper applies in one tap, instead of remembering it as far as the checkout.
- Promo popupsection
Email capture on a delay you set, rather than the moment the page loads.
Put more in every order
- Bundle dealsection
Buy-the-set offers assembled from products you already sell.
- Cart upsellsection
One relevant add-on in the cart, as theme code rather than a third-party script.
- Product quantity breaksblock
A volume ladder that sets the real quantity input and leaves the money to the cart — it prints no per-tier price, because only Shopify knows which discounts a given customer actually gets.
- Product complementaryblock
“Pairs well with” on the product page, from Shopify's own recommendations or a metafield you curate.
- Product notify meblock
A back-in-stock field under a sold-out size, posted through Shopify's own forms — to your inbox, or as a tagged customer a Flow can email on restock. The theme itself sends nothing.
Help shoppers decide
- Comparison tablesection
A table putting your products side by side on the attributes that decide the sale.
- Comparison slidersection
A before-and-after slider, for a result two photographs can prove.
- Product tabsblock
The description split into tabs instead of one wall of text.
- Content tabssection
The same tabs for any content section, not only the product page.
- Recently viewedsection
The products a shopper looked at, remembered in their own browser and only with their consent, then drawn in one request.
- Press coveragesection
Quotes from the press, each naming the publication. It ships empty and shows nothing until you add a real one, so no placeholder quote goes live on a store that forgot it.
- Product fitblock
How a garment fits against the size a shopper usually wears, from a value you set per product. Until you set one it says nothing, so no product is called true to size by default.
- Wishlistsection
A page listing the pieces a shopper saved. The list lives in their own browser — no account and no server — and the page says so.
- Product wishlistblock
The heart on the product page that saves a piece to that list, and takes it off again.
Merchandise the catalogue, and check age where the law asks
- Shoppable imagesection
A lookbook image with buyable hotspots placed on it.
- Collection linkssection
A row of your collections above the grid, taken from a menu you already keep, so it changes when your navigation does.
- Age gatesection
An age check in front of the storefront, for a catalogue that is required to have one.
Hullara Editorial Pro is $100 more, once — everything in this edition, plus all of the above.
What makes it different
Engraving the shopper can see before they buy
A text field on the product page takes the words, counts the characters against the limit you set and shows them as they will be engraved. The words travel with the order as a line item property, so they reach you with the piece.
Room around every picture
Bodoni Moda over Jost, square corners and a near-black ground, in three dark styles — Noir, Ink and Oxblood. A style changes colours, fonts and shapes only; your cookie banner, currency and swatch choices stay as you set them.
Built on the core of Hullara Apparel
The block-built product page, faceted filtering, predictive search, the cart drawer and the storefront languages are the ones that theme ships. Editorial adds its own look and copy on top, not a second codebase.
Every feature, in detail
For pieces that are chosen slowly
An engraving field with a count and a preview
Turn on the preview and the shopper's words are set under the field as they type; set a limit and the field counts down to it and stops there. Without either, it is a plain field for a note.
Finishes as swatches that are products
List a piece's other finishes in its colourways metafield and the product page shows them as swatches, each opening its own product — so a gold and a silver ring keep their own pictures, prices and stock.
What Pro adds
What you get on top of Core: the sections and blocks below come only in the Pro download, each one switched on from the theme editor.
A wishlist, kept on the shopper's device
A heart on each card, on the product page and on the homepage piece, and a page that lists what was saved. The list lives in the shopper's browser — no account and no server — and the page says so.
A sold-out piece takes an email
Pick a size or finish that is gone and an email field appears under it. By default it posts Shopify's own contact form, so the request lands in your inbox naming the product, and nobody is subscribed to anything.
Everything in Hullara Editorial
61 features in Hullara Editorial and 88 in Hullara Editorial Pro — each one switched on in the theme editor, none of them an app.
| Feature | Core | Pro |
|---|---|---|
| Product bundles | — | ✓ |
| Quantity breaks | — | ✓ |
| Cart upsell | — | ✓ |
| “Pairs well with” on the product page | — | ✓ |
| “You may also like” | ✓ | ✓ |
| Free-shipping progress bar | ✓ | ✓ |
| A free-shipping threshold per currency | ✓ | ✓ |
| Gift wrap in the cart | — | ✓ |
| Feature | Core | Pro |
|---|---|---|
| Countdown to a real deadline | — | ✓ |
| Discount code, applied in one tap | — | ✓ |
| Email popup with exit intent | — | ✓ |
| Newsletter signup | ✓ | ✓ |
| Rotating announcement bar | ✓ | ✓ |
| Scrolling ticker | ✓ | ✓ |
| Feature | Core | Pro |
|---|---|---|
| Customer quotes | ✓ | ✓ |
| Logo row | ✓ | ✓ |
| Press coverage | — | ✓ |
| Promise row | ✓ | ✓ |
| FAQ section | ✓ | ✓ |
| Age verification | — | ✓ |
| Cookie consent that holds your pixels | ✓ | ✓ |
| Contact form with your own fields | ✓ | ✓ |
| Discourage image copying | ✓ | ✓ |
| Feature | Core | Pro |
|---|---|---|
| Country and language selectors | ✓ | ✓ |
| Currency codes on every price | ✓ | ✓ |
| Quick order list for B2B | ✓ | ✓ |
| B2B volume pricing | ✓ | ✓ |
37Sections included
List every one
- Announcement bar
- Apps
- Bento grid
- Cart drawer
- Collapsible content
- Collection list
- Consent banner
- Contact form
- Custom liquid
- Featured collection
- Featured product
- Footer
- Header
- Icon bar
- Image banner
- Journal
- Logo list
- Main 404
- Main article
- Main blog
- Main cart
- Main collection
- Main list collections
- Main page
- Main password
- Main product
- Main search
- Multirow
- Newsletter
- Product recommendations
- Quick order list
- Quick view
- Rich text
- Scroll to top
- Testimonials
- Ticker
- Video
53Blocks included
List every one
- Announcement
- Button
- Cart body
- Cart footer
- Column
- Container
- Divider
- Footer brand
- Footer menu
- Footer newsletter
- Footer payment
- Footer social
- Footer text
- Footer wordmark
- Group
- Header drawer
- Header drawer body
- Header drawer foot
- Header drawer head
- Heading
- Icon
- Image
- Product badge
- Product buy buttons
- Product card
- Product collapsible
- Product colourways
- Product custom field
- Product delivery estimate
- Product description
- Product gallery
- Product inventory
- Product payment icons
- Product pickup
- Product price
- Product quantity
- Product rating
- Product selling plan
- Product size chart
- Product sku
- Product specs
- Product sticky atc
- Product stock meter
- Product title
- Product trust badges
- Product variant note
- Product variant picker
- Product volume pricing
- Slide
- Slider
- Spacer
- Text
- Video
Languages: en, ar, bg, cs, da, de, el, es, fi, fr, he, hr, hu, id, it, ja, ko, nb, nl, pl, pt-BR, pt-PT, ro, sk, sl, sv, th, tr, vi, zh-CN, zh-TW
Release history
v0.4.2
- The licence check now loads after your page does, off the path a visitor's first view takes.
- Previewing the theme no longer counts as installing it on that store.
2 earlier releases
v0.4.1
- Each download is made for the store you name when you download it: install it on that store. A second store, a staging copy included, takes its own download from your licence page.
v0.4.0
- The first release of Hullara Editorial.
- Thirty-one storefront languages, three theme styles to start from, and the theme editor in the twenty-two languages Shopify's admin offers.
- Search engines read the shop as it is: one page heading per page, products with sizes or colours described as one group, and article dates in your shop's time zone.
From the blog
What we built, and how we tested it
Behind the buildEditorial
How the engraving field learned to count, and the build it broke
Questions
What is the difference between Core and Pro?
Pro is this theme plus 21 extra sections and blocks, listed by name further up this page — among them a wishlist a shopper keeps on their own device. The Core download simply does not contain the Pro files, and everything on this page is in it.
Does the theme charge for engraving?
No. The words are recorded on the order line, and the price is the product's. If engraving costs extra in your shop, make it a variant or a product of its own and say so on the page — the theme does not add a charge it cannot show at checkout.
What happens if I stop paying?
A lifetime licence keeps working forever. A monthly licence is a rental: when the period you have paid for ends, the licence lapses, downloads stop and your storefront shows a licence notice until you renew. A failed card does not do that — fourteen days of grace come first. Buy the lifetime licence if you want the theme to be yours whatever happens later.
What languages does the theme ship in?
31, in the zip — every one is listed under Languages on this page. Their structure is checked by the build rather than by eye — a translation that drops a plural form or loses an interpolated value is a build error, not a warning. What they have not had is a native speaker's read for register and idiom, and we say so on the evidence page.