Comparison
Comparisons
How Hullara stands against the themes you are probably choosing between — including the places it loses.
vs Dawn
Dawn is free, updates in one click, and is the right choice for most new stores. Here is the specific point where it stops being enough — and the cost of leaving it.
More comparisons are coming. The three biggest direct-sold themes deserve their own pages, and they are not written yet because each one makes claims about a paid product we have not measured ourselves. A plausible paragraph is worse than a missing page.