Blog
Notes from building five themes
What we built, how we tested it, and what it does not do. Every post is signed by the person who tested it.
FeaturesDrop
How Hullara Drop opens a release: stock, not the clock
A countdown that makes a product live sells what the till refuses. In Hullara Drop three metafields and Shopify's own stock decide every state, and zero opens nothing.
October 2026
How the engraving field learned to count, and the build it broke
Engraving had a character limit and nothing else. What we added on 6 October — a count and a preview — how it counts letters, and the build it broke that day.
Behind the buildEditorial
Six apps a Shopify clothing store can replace with its theme
Size chart, swatches, quick view, sticky add to cart, free-shipping bar and cart upsell: what Hullara Apparel does in the theme, and what still needs an app.
FeaturesApparel
The subscription block we built before we could see it
How the product page's subscribe-or-buy-once choice was written in August with no selling plan to test against, and what changed when a real one appeared.
Behind the buildReplenish